G, Kanimozhi; G, Sengottuvel. Influence of Viral Marketing on Consumer Purchase Decisions in Social Commerce Platforms. South India Journal of Social Sciences, [S. l.], v. 23, n. 5, p. 33–36, 2025. DOI: 10.62656/SIJSS.v23i5.2132. Disponível em: https://journal.sijss.com/index.php/home/article/view/2132. Acesso em: 25 feb. 2026.