K, Sithara Rajan; S, Ramya. Impact of SMM Factors on Consumer Attitude and Buying Behaviour of Baby Care Products. South India Journal of Social Sciences, [S. l.], v. 24, n. 1, p. 60–64, 2026. DOI: 10.62656/SIJSS.v24i1.2293. Disponível em: https://journal.sijss.com/index.php/home/article/view/2293. Acesso em: 16 apr. 2026.