RAMYA VANAMA; THAKUR, Kavitha; SINGH, Aditya. Understanding the Impact of Social Media Influencers on Generation Z’s Purchase Intentions and Brand Loyalty. South India Journal of Social Sciences, [S. l.], v. 24, n. 2, p. 24–29, 2026. DOI: 10.62656/SIJSS.v24i2.2387. Disponível em: https://journal.sijss.com/index.php/home/article/view/2387. Acesso em: 30 apr. 2026.