P, Muthu Ganeshwari; G, Yogeswaran. Brand Equity and Perception of Customers: An Analytical Study in The FMCG Sector. South India Journal of Social Sciences, [S. l.], v. 24, n. 2, p. 123–126, 2026. DOI: 10.62656/SIJSS.v24i2.2390. Disponível em: https://journal.sijss.com/index.php/home/article/view/2390. Acesso em: 30 apr. 2026.