I, Narsis; K, Sumathi. From Personalization to Explainability: Pathways to Consumer Trust in AI-Driven Cross-Channel Marketing in India. South India Journal of Social Sciences, [S. l.], v. 24, n. 4, p. 1–5, 2026. DOI: 10.62656/. Disponível em: https://journal.sijss.com/index.php/home/article/view/2359. Acesso em: 31 aug. 2026.