Keywords
Rural Entrepreneurs
Challenges and Opportunities
Rural Development
Entrepreneurial Ecosystem
How to Cite
Abstract
The present study aims to assess the challenges and opportunities of agri based rural entrepreneurs. Few studies provide granular data on demographic variables and their correlation with specific challenges such as finance access, market linkages, and climate risks. Moreover, integrated framework that combine socio-economic technological, and environmental dimensions are lacking. The objectives of the study included To identify the various challenges faced by Agri based rural entrepreneurs. To explore the opportunities available for Agri based rural entrepreneurs. This sample size consists of 120 respondents selected from the Rural area. This selection of sample respondents is based on Purposive Sampling method. Both primary and secondary data sources were utilized. The study employed statistical tools such as percentage analysis, chi-square tests. Weighted average ranking. The study concludes that while government schemes and institutional support have positively contributed to entrepreneurial development in Tamil Nadu, there is a need for more inclusive outreach, streamlined processes, and tailored support services. Strengthening public-private partnerships and enhancing digital dissemination of information can further bridge the existing gaps and foster a more robust entrepreneurial ecosystem.
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