Keywords
Digital financial literacy
Rural Women
Fintech Adoption
How to Cite
Abstract
In the present world, digitalization has become an integral part of everyday life. Especially, women are using fintech services for managing their finances. This study analyzed how exactly the rural women got empowered by using of financial transactions and banking operations conducted through digital platforms. Women Empowerment is considered as a dependent variable, while; Digital financial literacy is treated as independent variable. Respondents of this research were selected by using convenient technique sampling The researcher gathered data from 400 rural women from the district of Virudhunagar in Tamil Nadu, through a well-structured questionnaire. SPSS and AMOS was used for analyze the data. Confirmatory Factor Analysis was utilized for confirming the factors of literacy and women empowerment. Finding from the Path Analysis shows that 50% of the Virudhunagar rural women got empowered via digital financial literacy, especially on economic empowerment.
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