Keywords
FMCG
Home Care Products
Cronbach Alpha Reliability
KMO
Bartlett's Test
Exploratory Factor Analysis
How to Cite
Abstract
The purchasing behaviour of the consumer towards home care products in Fast Moving Consumer Goods (FMCG). In this study, the researcher took 75 respondents from the Sivakasi people for analysis. The researcher identified 30 variables by using various reviews. These variables were converted into the questionnaire, and primary data were collected using Google Forms. And, it was coded and analyzed in the SPSS software and found good findings with the help of Cronbach Alpha Reliability (0.917), KMO (0.730), Bartlett’s Test (0.000), and Exploratory Factor analysis provides five factors as Promotion Factors, Product Factors, Social Factors, Economic Factors, and Reliability Factors. These analysed data were interpreted with the help of secondary data by using various journals, books, and websites.
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