Abstract
Organisations are emphasising Quality of Work Life as a strategic issue to improve employee happiness and retain talent in today's dynamic and competitive business environment. Employees of insurance businesses are the main focus of this study, which investigates the link between QWL, job satisfaction, and employee retention. Work-life balance, pay, job security, work atmosphere, and career development possibilities are all important aspects of QWL. The results highlight how important it is for private insurance firms to engage in employee-centric methods in order to cultivate an effective and motivated employee. HR managers may utilise the insights of the study to enhance workplace quality and reduce attrition.
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