Keywords
Tribes
Socio – Economic Development
How to Cite
Abstract
Digital financial services (DFS) as services that are delivered and made available to customers through digital technology. Tribal communities in the digital age are embracing the transformative potential of digital financial inclusion in addition to maintaining their traditional practices. They are creating new avenues for economic development while preserving their cultural legacy through creative technology and inclusive approaches. The main purpose of the study are, to assess the level of awareness of the scheduled tribes about digital financial services and to identify the factors influencing scheduled tribes to use digital financial services towards the socio-economic transformation. Purposive sample strategy has been used to gather data. A well-organized interview schedule has been gathered from the Coimbatore district's indigenous respondents. Four hundred tribe respondents make up the study's sample size. The gathered data has been analyzed using frequency, percentages, mean, and PLS software. The findings revealed that, the highest awareness is associated with ATMs, which received a mean score of 4.95, indicating that most respondents are extremely aware of this service. SEM result revealed, several relationships are statistically significant and demonstrate strong positive effects. Notably, Attitude towards Use significantly influences Behavioral Intention to Use, and Actual Use has a strong impact on Socio-economic Transformation, suggesting that usage directly contributes to socio-economic changes. DFS has aided in the socioeconomic change of tribal tribes by facilitating banking access. But the socioeconomic transition is clear since tribes now have better access to government subsidies, loans, and savings, raising their standard of living.
References
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REFERENCES
Journal Articles:
1. Amelia, A., & Ronald, R. (2017). The effect of technology acceptance model (TAM) to-ward actual usage through behavioral inten-tion in real effort to increase internet banking users in Indonesia. International Journal of Advanced Research. 5(9), 866-879
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