Role of Handloom in Cultural Continuity: Exploring Ethnic Identity and Economic Sustainability

Abstract

This study explores the vital role that the handloom sector plays in preserving cultural identity and supporting economic sustainability among ethnic communities in Jharkhand, India. Handloom weaving, rooted in tradition, serves as both an economic lifeline and a means of cultural transmission, enabling communities to maintain heritage practices amidst modern challenges. Data were collected from 130 handloom workers from the selected district of Jharkhand, utilising a quantitative research methodology and employing structured questionnaires that focused on cultural identity, economic challenges, and income satisfaction. Further insights were obtained from secondary sources, such as government reports and academic literature, to provide context for the findings. Our findings reveal a strong positive correlation between income satisfaction derived from handloom work and the importance placed on cultural preservation. Chi-square tests and correlation analyses highlight that those with greater economic security from weaving demonstrate a higher appreciation for its cultural value. These insights underline the need for targeted policies to sustain the sector, suggesting that strengthening the economic framework for handloom weavers could bolster both cultural continuity and community resilience. This study contributes to the discourse on safeguarding cultural practices and promoting sustainable livelihoods in the face of globalisation and mechanised competition.