Abstract
This study examines the willingness to pay (WTP) for tertiary public healthcare services in Kerala, a state with a high prevalence of non-communicable diseases (NCDs) and significant out-of-pocket healthcare expenditures. Data were collected from in-patients at Government Medical College, Thiruvananthapuram, using structured interviews to assess the socio-economic determinants influencing WTP. The findings reveal that socio-economic variables such as age, caste, education, employment status, and economic background significantly impact WTP. Urban patients, those with higher education levels, and regular income earners were willing to pay more for improved healthcare services, while patients from economically weaker backgrounds expressed lower WTP. The study also highlights the inadequacies in the current public healthcare system, such as insufficient laboratory facilities, leading to increased reliance on costly private institutions. The results underscore the potential of WTP-based user fees to enhance service quality and financial sustainability while addressing urban-rural disparities and economic inequities. However, careful policy design, including subsidies and exemptions for low-income groups, is essential to ensure affordability and accessibility. The study provides insights into sustainable healthcare financing models tailored to the socio-economic realities of Kerala.
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