Keywords
Women Empowerment
Financial Literacy
How to Cite
Abstract
This study evaluates how smart women are with their money as well as their knowledge, skills and experience with online banking. The paper analyses a study undertaken to understand the financial behaviour of the prospect. The study adopted the quantitative design method. For the current study, the primary data were collected from 300 respondents (150 rural and 150 urban women) using structured questionnaires. According to the findings, urban women had much higher financial literacy and digital financial transactions usage than women from rural areas. These are mainly due to better education, greater access to financial data, and better availability of smartphones and internet in cities. On the other hand, rural women face chronic longstanding issues like inaccessibility to adequate infrastructure, low-level of digital literacy, cultural restrictions and a lack of faith in the system. Further, three hypotheses were tested in the study using the statistical techniques. The tests' results showed that there are some large gaps and distance in the uptake of digital banking in rural as well as urban places. The resulting message is clear - overcoming gender and regional disparities in financial literacy and digital adoption will require purposeful policy, targeted training, better infrastructure, and gender-sensitive financial products.
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