Keywords
Individual LinkedIn Profile
Ongoing Engagement
Personal Branding
Professional Credibility
How to Cite
Abstract
Employee Advocacy on LinkedIn involves employees actively promoting their company’s brand, values, and content through their personal LinkedIn profiles. This approach enhances brand visibility, builds trust, and strengthens the company’s position as a thought leader within professional circles. Companies that implement employee advocacy benefit from expanded reach, increased engagement, and a more humanized brand image. Meanwhile, employees enhance their personal brand, gain professional credibility, and increase their influence in their industry. Successful employee advocacy programs require clear guidelines, engaging content, and a supportive environment that encourages genuine and consistent involvement. This paper delves into the dynamics of employee advocacy, its effects on brand credibility, talent acquisition, and employee engagement. It also looks at best practices, tools, and metrics for implementing and evaluating effective advocacy programs. By focusing on trust, authenticity, and
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