Keywords
Personalization
Bank Customer
Consumer Data
Consumer Behavior
How to Cite
Abstract
This study investigates the role of consumer analytics in the banking sector, concentrating on how customer insights might enhance the personalization of financial products. As competition grows in the banking business, understanding client preferences and habits has become vital for delivering tailored services that fit individual demands. Effective application of consumer analytics can substantially enhance customer satisfaction and engagement, ultimately driving business success. This research utilizes a quantitative approach through a structured questionnaire designed to gather responses from banking customers in Bengaluru. Customers' experiences with current financial products and their opinions about personalization made possible by analytics are evaluated in this study. By analyzing customer feedback, the study aims to identify key factors influencing satisfaction and loyalty, underscoring the significance of personalized services in retaining clients. This research contributes to the existing literature on consumer behavior in banking by providing empirical insights into the impact of analytics-driven personalization. The findings will offer practical implications for banks seeking to leverage consumer data strategically, enabling them to develop more customer-centric approaches. By pinpointing the elements that foster stronger customer relationships, this study aspires to guide financial institutions in refining their product offerings and improving overall competitiveness in an evolving market landscape.
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