Keywords
Platforms
Social Media Marketing
Buyer Behaviour
Baby Care Products
How to Cite
Abstract
Social media platforms like Instagram, Facebook, Twitter, YouTube, and customer support forums have become attractive advertising venues for companies due to their quick development. This has evolved into a cultural phenomenon and a corporate trend, as customers are more often using social media to express their thoughts on goods and services. Businesses may use social media for developing communication and marketing strategies, achieving a competitive advantage, and enhancing buyer spending, cross-selling, profitability, and relationships. The COVID-19 epidemic has compelled several companies to use social media marketing(SMM), enabling consumers to engage with their preferred brands and share messages with their trusted acquaintances. Social media transforms customers from passive recipients of marketing messages into active creators and influencers, enhancing customer spending, cross-selling, profitability, and relationships. Studies indicate that user engagement in online environments will drive the growth of premium brands and stores. Fast-loading e-commerce websites are crucial for modern consumers, particularly millennials, who want captivating and stimulating social media engagement. This study analyzes the influence of social media marketing platforms on buyer buying behaviour for baby care products via a quantitative, descriptive, and deductive method.
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