Abstract
It has now become well-settled that Mr. FitzGerald has rightly pointed out about the importance of Corporate Social Responsibility (CSR). It bears seminal importance not only for the company and the stakeholders but for the society as a whole. CSR decision has been taken by the company for the development of the society and it acts as a medium to connect the company with its customers or clients very easily. This enhanced connectivity of the company with its customers may increase the sale and profit of the company. CSR
builds a positive image of company in the market. It changes the public perception towards the company which in turn enhances client confidence . CSR activity increases the connectivity of the company with the community and it in turn widens the opportunity of the employees of the companies to interact with potential customers and helps in marketing the product of the company . Employees of the company, generally, perform better when they engage themselves in socially responsible activities. When employees engage in
social welfare activities, it is seen that they become more innovative and creative for the company and hence CSR enhances the skill of the employees .
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