Keywords
Structure of CSR
Indian companies
core competencies
How to Cite
Abstract
With India's economic liberalization in the 1990s, there emerged significant contention on the government's function as a market mediator or facilitator. The government chose to assume the position as a protector of the impoverished. It was an era when India was perceived as the epitome of poverty. Consequently, initiatives prioritized poverty alleviation above environmental and human rights issues, as is still the case. Companies persisted in investing in social good driven by personal inclination and generosity, rather than any sense of responsibility. This study analyzes primary data from 116 respondents, comprising 18 Directors and Chief Executive Officers, 39 Employees, and 59 stakeholders, picked from 100 Indian enterprises. The multiple regression analysis results indicated that the profitability of the company positively influences CSR activities (Prof_CSR_1), and CSR positively affects customer service, which in turn enhances profitability (Prof_CSR_3), demonstrating that CSR significantly impacts the company's profitability.
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