Keywords
Culture
Diplomacy
Indian Diaspora
Soft Power
How to Cite
Abstract
India's use of soft power and cultural diplomacy has significantly influenced Malaysia, reflecting a strategic approach to strengthening bilateral relations and promoting cultural affinity. This abstract explores the mechanisms and impacts of India's soft power in Malaysia, focusing on cultural, educational and economic dimensions.India leverages its rich cultural heritage, including films, music, dance, cuisine, yoga, and festivals to build a positive image and foster a sense of cultural kinship with Malaysia. The Indian diaspora in Malaysia is one among the largest population outside India, plays a crucial role in sustaining and propagating Indian culture. Cultural festivals such as Diwali, Pongal andThaipoosam celebrated widely in Malaysia, serve as platforms for cultural exchange and mutual appreciation.
This research paper focuses on few research enquires like how India's soft power and cultural diplomacy have successfully created a favorable and conducive environment for bilateral cooperation, promoting cultural understanding, and strengthening socio-economic ties between India and Malaysia. Further it explores the hidden soft power effect by which the strategic use of cultural assets and educational initiatives continues to shape a positive narrative and enhance India's influence in the region.
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