Keywords
Organic Farming
Organic Food
Awareness
Purchasing Habits
How to Cite
Abstract
Organic food refers to naturally grown and processed products that completely avoid the use of chemical fertilizers, pesticides, or artificial substances. These items are also free from genetically modified ingredients, aiming to encourage a sustainable agricultural system. Public awareness of Rising concern for health and the environment has resulted in a continual growth in the demand for organic food. Organic farming has long been a part of India’s agricultural heritage. Long before the arrival of chemical-based farming, Indian cultivators practiced natural methods using resources from plants and animals, which preserved soil fertility and ecological balance. Farming practices based on organic principles were once the foundation of India’s economy and played a vital role in its overall growth and prosperity. Although organically grown products are available today, their supply remains limited. However, rising consciousness about health and sustainability has led to a notable shift in consumer preference towards organic goods. Increasing awareness of the harmful effects of chemically processed food has led consumers to prefer more natural and organic alternatives. In recent years, the Indian organic market has grown rapidly, particularly among educated and health-conscious consumers. Retailers catering to niche segments are promoting organic items to meet this demand. The present study therefore focuses on examining consumer awareness and perceptions towards organic products in Tiruchirappalli, identifying key factors influencing their buying behaviour
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