Keywords
Environmental Impact
ESG Practices
Poultry Farming
Social Responsibility
Sustainable Development
How to Cite
Abstract
The integration of Environmental, Social, and Governance (ESG) principles in poultry farming is critical for achieving long-term sustainability and economic resilience. This study examines the impact of ESG adoption on farmers’ sustainability perception and investigates whether firm size influences these perceptions. Additionally, it assesses variations in ESG adoption across different farmer groups using Chi-square analysis. A quantitative, cross-sectional survey was conducted among 185 poultry farmers in India using a structured questionnaire. ESG adoption was measured through binary responses (Yes/No), while sustainability perception was assessed using a 5-point Likert scale. Data analysis involved descriptive statistics, ANOVA, and Chi-square tests. Results indicate that larger poultry firms demonstrate significantly higher sustainability perception scores, likely due to better resource availability and compliance capabilities. The statistical analysis through Chi-square demonstrates that small-scale farmers adopt ESG practices less frequently because they experience limited financial capabilities and insufficient knowledge about such measures.
Business sectors adopt ESG due to its economic progress and operational advantages thus benefiting performance and stakeholder trust and reducing waste. Research findings recommend to legislators and representatives of the business sector that monetary programs should receive funding to combine with legal support from educational institutions for ESG implementation throughout all farm dimensions. Future investigation should analyze ESG regulatory compliance and sustainability practices for poultry farmers through a combination of time-based assessments together with geographic profiles along with technological capabilities.
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