Keywords
Brand Image
Brand Loyalty
Brand Awareness
Perceived Quality
How to Cite
Abstract
Brand Equity is an intangible asset. It helps the company to get more profit. Brand equity in the mind of consumers can lead to buying the products of the brand. This brand equity can have four factors according to Aaker’s Brand Equity model. This brand equity model is an interrelationship analysis done by the researcher in this study. Meanwhile, the researcher analyses the Gender and age-wise preference of the Brand in Fast Moving Consumer Goods. The researcher has conducted this study with the convenient sampling technique of 60 respondents from Virudhunagar district. The researcher has used SPSS tools Independent Sample T-test, One-Way ANOVA, and Pearson Correlation. There is an interrelationship between the factors of brand equity with low and moderate positive level correlation.
References
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