Crossref JGate SDG Google Scholar Open Access Creative Commons WorldCat OCLC DORA Scilit Semantic Scholar SDG
A Study of Satisfaction Level of Tourists Visiting in Rudraprayag District, Uttarakhand
ARTICLE PDF FILE

Keywords

Indian Himalaya Region
Rudraprayag,
Satisfaction Level

Categories

How to Cite

Hari, S., Bartwal, S., & Pal, A. (2025). A Study of Satisfaction Level of Tourists Visiting in Rudraprayag District, Uttarakhand. South India Journal of Social Sciences, 23(7), 21-24. https://doi.org/10.62656/SIJSS.v23i7.2236

Abstract

The potential for tourism in the western Indian Himalayas offers a favorable chance for long-term economic growth. Given the huge potential for tourism development in Uttarakhand. It has been a good travel destination for domestic and international travelers due to its stunning natural beauty of the landscape and pleasant climate. The study focuses on the satisfaction level of the tourists and the inconveniences faced by the tourists visiting Rudraprayag district, Uttarakhand during the summer season. Kedarnath is taken as the area of the study. This study was based on the primary data and a sample size of 300 respondents was selected with the help of the convenience sampling technique. The respondents were selected from different places, belonging to different climatic and altitudinal zones. The study revealed that there is dissatisfaction and inconveniences among the tourists related to the basic services such as parking space, non-manageable traffic, non-availability of local transport, medical facilities, and high-priced hotels. On the contrary, travelers are delighted with their trip due to the pleasant climate and beautiful landscapes. This study will help the development of tourist destinations, improve basic infrastructure facilities, mitigate the economy of the local people, and migration issues, and improve in framing tourism policies, which plays a vital role in promoting tourism in the Rudraprayag district in Uttarakhand.

ARTICLE PDF FILE

References

1. Chan, H. H., & Hua, K. M. (2014, August). A Study on Tourist Satisfaction in Sanyi. Interanational Journal of Innovation, Management and Technology, 5(4).

2. Lather, P. S., Singh, D., & Singh, A. (2010). Comparing the levels of expectation and satisfaction of Indian and foreign adventure tourists visiting India. APSTRACT (Applied Studies in Agribusiness and Commerce), 6, 5-14.

3. Lee, S., Jeon, S., & Kim, D. (2011). The Impact of Tour Quality and Tourists Satisfaction on Tourist

4. Loyalty: The case of Chinese tourists in Korea. Tourism Management, 32.

5. Malhotra, N., & Dash, S. (2016). Marketing Research: An Applied Orientation (Seventh Edition ed.). Pearson Indian Education Services Pvt Ltd.

6. Malodia, S., & Singla, H. (2017). Using HOLSAT to Exaluate Satisfaction of Religious Tourists at Sacred Destinations: The caseof religious travelers visiting sacred destinations in the Himalayas, India. International Journal of Culture, Tourism and Hospitality Research, 11(2).

7. Sharma, A., & Sharma, N. K. (2010). Mesuring The satisfaction of Foreign Tourists: A sudy of Udaipur and Jodhpur cities of Rajasthan. NICE Journal, 5(2).

8. Tribe, J., & Snaith, T. (1998). From SERVQUAL to HOLSAT:Holiday satisfaction in Varadero, Cuba. Tourism Management, 19, 25-34.

9. Truong, T. H., & Foster, D. (2005). Using HOLSAT to evaluate tourist satisfaction at destinations: The case of Australian holidaymakers in Vietnam. Tourism Management, 27(5), 842-855.

10. Uttarakhand Government. (2018). Uttarakhand Tourism Policy. Uttarakhand: Uttarakhand Government.

11. Retrieved from https://destinationuttarakhand.in/wp-content/uploads/2018/08/Tourism-Policy- 2018.pdf

12. Zikmund, W. G., Babin, B. J., Carr, J. C., Adhikari, A., & Griffen, M. (2016). Business Research Methods: A South Asian Perspective (8th ed.). Delhi: Cengage Learning India Pvt. Ltd.

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Copyright (c) 2025 South India Journal of Social Sciences

Disclaimer: This site displays third-party advertisements provided through Google AdSense. We do not control the content of these ads and do not endorse any products or services advertised. Ad revenue helps minimize APCs and supports the ongoing maintenance, development, and open accessibility of this academic journal.