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Consumer preference towards Geographical Indication (G) Products - A Conjoint Analysis
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Keywords

Geographical Indication
Conjoint Analysis
Policy Makers
GI Producers

How to Cite

U.Priyanka, & V.Vimala. (2022). Consumer preference towards Geographical Indication (G) Products - A Conjoint Analysis. South India Journal of Social Sciences, 20(2), 8-18. https://journal.sijss.com/index.php/home/article/view/24

Abstract

A GI is a symbol that "identifies a good as coming from the territory of a member, or a regional locality in that territory, where a given quality, reputation, or other characteristics of the good is essentially attributable to its geographical origin" (WTO) Geographical Indicator (GI) tagged products are highly unique and reputational products with immense traditional benefits linked to the place of origin. India is the treasure of GI, with 470 products ranging from agricultural handicrafts to natural products. These regional products act as an identifier to indicate goods originating from a specific place of origin and their manufacturing technique passed from generation to generation. GI are distinctive intellectual property rights and offers community rights for the producers of specific geographically area. The first product to be tagged as GI is "Darjeeling tea" in the year 2003. The label typically designates well-known locations that have distinct with irreplaceable characteristics because of their origin 

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