Crossref JGate sgd sgd
Consumer preference towards Geographical Indication (G) Products - A Conjoint Analysis
ARTICLE PDF FILE

Keywords

Geographical Indication
Conjoint Analysis
Policy Makers
GI Producers

How to Cite

U.Priyanka, & V.Vimala. (2022). Consumer preference towards Geographical Indication (G) Products - A Conjoint Analysis. South India Journal of Social Sciences, 20(2), 8-18. https://journal.sijss.com/index.php/home/article/view/24

Abstract

A GI is a symbol that "identifies a good as coming from the territory of a member, or a regional locality in that territory, where a given quality, reputation, or other characteristics of the good is essentially attributable to its geographical origin" (WTO) Geographical Indicator (GI) tagged products are highly unique and reputational products with immense traditional benefits linked to the place of origin. India is the treasure of GI, with 470 products ranging from agricultural handicrafts to natural products. These regional products act as an identifier to indicate goods originating from a specific place of origin and their manufacturing technique passed from generation to generation. GI are distinctive intellectual property rights and offers community rights for the producers of specific geographically area. The first product to be tagged as GI is "Darjeeling tea" in the year 2003. The label typically designates well-known locations that have distinct with irreplaceable characteristics because of their origin 

ARTICLE PDF FILE

References

Dr.Ruppal W Sharma &Shraddhakulhari. "Marketing of GI Products?: Unlocking their Commercial Potential",Journal of Intellectual Property Rights ,vol.12,no.2, 2015,pp.99-112.

Fotopoulos, C., & Krystallis, A. "Quality labels as a marketing advantage", European Journal of Marketing,vol.37,no.10, 2015,pp.1350-1374.

Gil, J. M., & Sanchez, M. "Consumer preferences for wine attributes: A conjoint approach", British Food Journal, vol. 99, no.1, 1997, pp.3-11.

Green, P. E., & Srinivasan, V. " Conjoint Analysis in Consumer Research: Issues and Outlook" Journal of Consumer Research, vol.5,no.2, 1978,pp.103.https://doi.org/10.1086/208721

Jena, P. R., & Grote, U. " Changing institutions to protect regional Heritage: A case for geographical indications in the indian agri food sector", Development Policy Review,vol.28,no.2,2010,pp.217-236. https://doi.org/10.1111/j.1467-7679.2010.00482.x

Matin, S., & Shamim, S. H "Geographical Indications in Bangladesh supply chain: What needs to be done now?" International Journal of Supply Chain Management,vol.7,no.6, 2018,pp. 591-599.

Monjardino de Souza Monteiro, D., & Raquel Ventura Lucas, M" Conjoint measurement of preferences for traditional cheeses in Lisbon", British Food Journal, vol.103,no. 6,2001,pp. 414-424. https://doi.org/10.1108/00070700110400406

Niranjana, S., &Vinayan, S. " Report on Growth and Prospects of the Handloom Industry: Study Commissioned by the Planning Commission". Planning Commission, January,

, pp.1-135

Panzone, L., Di Vita, G., Borla, S., & D'Amico, M. " When Consumers and Products Come From the Same Place: Preferences and WTP for Geographical Indication Differ

Across Regional Identity Groups". Journal of International Food and Agribusiness Marketing, vol. 28,no. 6,2016, https://doi.org/10.1080/08974438.2016.1145611

Rangnekar, D. " Geographical Indications UNCTAD-ICTSD Project on IPRs and Sustainable Development Intellectual Property Rights and Sustainable Development" Intellectual Property Rights and Sustainable Development, Vol.4,2004,

pp 1-53.

Slade, P., Michler, J. D., & Josephson, A. "Foreign geographical indications, consumer preferences, and the domestic market for cheese". Applied Economic PerspectivesandPolicy,vol.41,no.3,2019,pp.370-390.

Van Der Pol, M., & Ryan, M. "Using conjoint analysis to establish consumer preferences for fruit and vegetables". British Food Journal, vol.98,no.8,1996,pp. 5-12. https://doi.org/

1108/00070709610150879

Vinayan, S. " Geographical indications in India: Issues and challenges-An overview". Journal of World Intellectual Property, vol.20, no.4, 2017,pp.119-132. https://doi.org/10.1111/jwip.12076

Voicu, M. "Characteristics of the consumer preferences research process" Global Economic Observer, vol.1,no.1,2013,pp. 126-134.

Zhou, X., &Xu, Y. (2020)." Conjoint analysis of consumer preferences for dress design". International Journal of Clothing Science and Technology, vol.32,no.1, 2020,pp.73-84. https://doi.org/10.1108/IJCST-02-2019-0024

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Copyright (c) 2022 SOUTH INDIA JOURNAL OF SOCIAL SCIENCES