Keywords
Journalism,
Social Health Protection, Availability, Accessibility, Impact, Jammu and Kashmir.
cultural preservation.
Categories
How to Cite
Abstract
Print media has played a significant role in shaping political awareness, public opinion, cultural identity, and democratic discourse in Jammu and Kashmir. Since its emergence during the Dogra period, newspapers have served as important instruments of communication, social reform, and political mobilization. This study examines the historical evolution of print media in Jammu and Kashmir and analyses its contribution to political participation, social transformation, and cultural preservation. The study adopts a historical and analytical approach based on the examination of newspapers, archival records, books, journal articles, government documents, and other secondary sources. The study seeks to examine how print media contributed significantly to the growth of political consciousness, democratic aspirations, and public accountability in the region. Newspapers provided platforms for expressing public grievances, promoting social reform, and preserving linguistic and cultural heritage. However, the contemporary print industry faces numerous challenges, including declining circulation, digital competition, shrinking advertising revenues, misinformation, and concerns relating to press freedom. Despite these challenges, print media continues to retain credibility because of its editorial standards, archival value, and commitment to verified information. The study concludes that the future sustainability of print media in Jammu and Kashmir depends upon technological adaptation, ethical journalism, institutional support, and its continued commitment to democratic values and informed public discourse.
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