Keywords
Organisational Performance
Management Perspective
How to Cite
Abstract
Corporate social responsibility in a growing competitive world gains more significance as a tool to competition because it determines the survival and success of an organization. Business organizations must understand, develop, and put into practice comprehensive CSR strategies that align with societal needs, expectations, and environmental conditions. Numerous empirical studies indicate that CSR activities positively influence organizational performance, with research considering perspectives from both management and employees. Nevertheless, an applied study on CSR practices and organisational performance from the view of regions of state industrial backwardness in India like Kerala barely exists. We have examined the CSR practices and organisational performance with a quite systematic style, considering 200 medium- and large-scale enterprises which are enrolled and functioning within the Kerala state. Structural Equation Modelling (SEM) methods were utilised in attempting to test the empirical association among CSR practice and organisational performance of firms. The research discovers that CSR activities actually have a positive effect on the organisational performances of firms in one of India's industrially backward states.
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